Your one-stop-shop for all your Arabian attire essentials.
Experience the rush of intent with Unfazed — a powerful unisex Extrait De Parfum by As-sumou London.
You walk into the room. Shoulders back. Eyes focused. Not a word said, yet your scent speaks volumes. This bold blend ignites with fresh caraway and lemon verbena, an aromatic flash that energises your senses and commands attention. As it settles, a unique herbal heart of yerba mate unfolds — smooth, calm, quietly intense. Beneath it all, oakmoss and ambroxan that wrap you in a cloak of earthy strength and skin-warmed musk and leave a refined trail.
Fresh yet sophisticated, Unfazed is crafted for the ambitious, keeping you unshakably composed and irresistibly present
A unique blend of lemon verbena, spicy caraway, and earthy oakmoss creates a crisp yet bold profile
Compliment magnet – subtle yet impactful; expect people to ask what you’re wearing
Clean, herbal, and powerfully grounded — perfect for those seeking a fragrance that stands apart
If you’re the type who moves in silence but makes an impact, this is the scent that was made for you, just like its name.
Key Notes:
Caraway, Lemon Verbena, Yerba Mate, Oakmoss, Ambroxan.
Made in UAE.
To get the best out of your perfume, apply it directly to pulse points such as the wrists, neck, behind the ears, and inner elbows. These warm areas help diffuse the fragrance throughout the day.
Avoid rubbing the perfume into your skin, as this can break down the fragrance molecules and alter the scent. For best results, apply after moisturising your skin to help lock in the fragrance.
International Orders: We deliver worldwide with free delivery on orders over £170. Please allow up to ten days for delivery.
If you change your mind about your order, you can send it back to us. You have 14 days from the date of delivery to return your order, subject to our Returns Policy.
For more information, please visit our FAQs page.
Thanks for subscribing!
This email has been registered!